meetemily trailer – never published – a “fucked up” start up

I co-produced a short promotional video for a website concept that never went live, because the team didn’t find a proper way to found the start up. Nevertheless the making of the video was fun and worked out for the target set. We did the concept in a day, found the cast in another, organised the set and location within a week. The shooting itself was done also in one day only. The post went through unbelievable 6 weeks! Not to mention the weeks in between wasting time in discussing unnecessary perfection. But, I will do it again. As an optimist, there is no other way. ūüėČ

A Fucked Up Story about digital heritage!

In 2016 I began to think about the subject of digital inheritance. Since there was little or nothing that made sense, I thought about taking the whole thing into my own hands. In the first attempt I found an old acquaintance, a very good developer, who seemed to burn for the topic and wanted to found it. After a very good start he was suddenly gone. So not physically, but disappeared from the Start Up. And that without a word of explanation. The other comrades couldn’t explain it either. Later it turned out that it was a pure ego problem.

I didn’t want to give up and found a new team. We brought everything forward again. Organized a very successful and large conference with over 300 participants, reaction from politics and business. We were promoted and supported wherever possible. But also here nobody expected the ego situation of three out of five team members. Short and sweet, the momentum evaporated.

Then I told again and again on demand that the topic was already finding its way, until recently I should be right I thought, but too short thought. A very well known professional entertainer, whom I appreciate very much, both humanly and professionally, could not find the time to found a company. We have become friends in the short phase, but the digital legacy falls by the wayside.
What’s interesting is that a lot is currently happening in this area out there. But still hardly anyone offers what our project could have achieved. Maybe we were just too early?

Surely it was the wrong people I had met. With the exception of one, with whom I founded successfully.

Project – Mach deine Zukunft – Ausgezeichnet

I am proud to have been part of this moving project. Working with the young people and the teachers was a lot of fun. Only through this creativity and courage could we help in the realization of the film.

I am all the more pleased that the project was awarded the Thuringian Future Prize 2017.

Watch the¬†film¬†…and a making of!

The website can be found  here

Judge’s Comments

“Jugendlich und ansprechend bezieht die Kampagne die Zielgruppe nicht nur mit ein, sondern auch direkt an und vereint die verschiedenen Kan√§le miteinander. Super geworden!”

“Ein tolles Projekt, welches die Kinder auf gekonnte Weise integriert. Das Sch√∂nste daran ist die Zusammenarbeit mit Profis und die Umsetzung auf Augenh√∂he. Man k√∂nnte beim n√§chsten Mal auch die Umsetzung im Social Media Bereich mit einplanen, da gerade junge Zielgruppe dort sehr aktiv ist und die Aktion auch selbst damit in der Zielgruppe teilt und seinesgleichen sensibilisiert.”

“Eine Klasse Idee und eine tolle Kampagne.”

“Der Zielgruppe entsprechend strategisch gut aufbereitete Initiative, die sich mit einem recht sensiblem Thema befasst. Von der Begleitung, bis hin zur Kommunikation des Projekts zielf√ľhrend durchdacht und organisiert. Lediglich die Website h√§tte ein wenig spektakul√§rer aufgebaut werden k√∂nnen (Im Footer-Bereich sind die genutzten Content-Elemente unpassend gew√§hlt).”

“Sch√∂ne Idee und gut f√ľr die Zielgruppe umgesetzt.”

“Sch√∂ne Kampagne. Multiplikatoren eingebunden, interessante Projekte und Inhalte, gute mediale Umsetzung, √ľberzeugende Website.”

“Die Marketingkampagne ist hervorragend daf√ľr geeignet, junge Menschen f√ľr das Thema Nachhaltigkeit zu begeistern. Die Kampagne √ľberzeugt insbesondere durch das Design und die unterschiedlichen Kommunikationsideen.”

“Sehr gute und soziale Idee und Umsetzung.”